Mary Portas is targeting fashion's 'invisible' market with a new clothing range designed for the over-40s, and Cinnamon Creative has created the web design and social media design for the collection, in partnership with House of Fraser.

You can see the designs here and you can purchase all clothes, shoes and accessories from August 18, from Mary at House of Fraser, 31 Oxford Street, London W1 or online at houseoffraser.com/maryportas



Mary Portas wearing clothes and jewellery from the new range.
Photograph: Sophia Evans for the Observer

Cinnamon Creative for House of Fraser

Cinnamon Creative worked with House of Fraser on their new premium look website that launched in July 2011. It focuses on content and strong user engagement with a web-based international style magazine.

House of Fraser’s Facebook Fangate, Twitter and competition pages (including work for Rihanna and Mary Portas) were also designed by Cinnamon Creative, as well as 7 new email templates,  and e-branding of their 'Recognition' loyalty and Business Incentives programmes.

www.houseoffraser.co.uk